GMSHAY partnered with the all-women founding team of Halfdays to create their flagshipretail store in the heart of Denver’s RiNo and Ballpark Historic Landmark District. With a shared commitment to bold design and strong execution, we helped bring to life Halfdays’ first permanent physical presence—a brand built on the ethos of technical sizing and inclusive sizing to empower women to“own the mountain.”Working toward the ambitious goal of opening in time for the 2024 holiday season, our team at GMSHAY secured permitting with the City and County of Denver in just 28 days,enabling Ellipsis Construction under Yvette Roman to complete the build in under 30 days.The result is a store that has already become a vibrant magnet on Walnut Street, helping activate the shopping corridor and elevate the neighborhood’s energy.The project has also received national attention: Vogue Business featured Halfdays’ move into brick-and-mortar as a milestone in their evolution from ski brand to full-season outdoor apparel powerhouse.
This flagship doesn’t just serve as a retail venue—it embodies Halfdays’ mission and the dynamic spirit of their community, and it reflects GMSHAY’s capability to deliver high-impact retail environments on accelerated schedules, with design excellence and operational agility.
Articles:
